Facebook and Social Media Marketing

Do you use Facebook to market your business currently? Have you been using a Facebook business page in lieu of a web site? Are you looking for ways to use social media, but puzzled as to how to go about it in a practical way? Facebook and social media can be highly effective when combined with a basic web site. Even if you are in the initial phases of creating your web site, social media can help you to maximize your initial return on investment and test out the effectiveness of your core marketing message.

Our $695 Facebook Optimization Package is designed for small business owners who already have their Business Facebook page in place. We do offer a comprehensive Facebook set up/overhaul package starting at $995 which may be needed before implementing the $695 Facebook Optimization Package. We can help you put something quickly into action in under 30 days without getting over-committed. As long as you have the basics of your business in place, you can start using social media alongside your web site right away.

Facebook marketing and other social media strategies are adjustable over time. If you decide to tweak the language and copy of your site, you can adjust your social media strategy along with it.

Social Media: Enhancing Your Online Brand and Presence

What does social media marketing strategy look like for a small business owner? After setting up your primary web page, you can also create a business page on Facebook. You might also create a Twitter account for your business and include links to both on the front page of your web site. While there are a number of other social networks out there, we recommend starting with a simple strategy that you can implement consistently. For example, it might look like putting up a blog post once per week and linking to your blog post on the Facebook business page. We can also find recent news articles and headlines relevant to your customers and post a link to these sites on your Facebook page. This will help to keep the name of your business in front of the people who connect to you on Facebook. Our team can do all of this for you if you don’t have the time to manage it yourself.

Social Media and Off-Site SEO

Facebook and other social networks are a valuable resource for off-site SEO. For example, any time someone links back to your web page on a Facebook post, your web site looks better to the search engines. If you “tweet” a link to one of your blog articles and someone “re-tweets” your link, this results in more links back to your blog. Aside from creating additional links, social media also increases the chances of sparking a conversation online about your business. This yields additional traffic and can even lead to links being placed on other sites. This can be achieved simply through the consistent use of Facebook and similar sites.