Search Engine Optimization – on a Shoestring Budget

If you’re putting together the first iteration of your web site, you likely know that you will be making changes over the first few months. You may understand the need to make sure that the search engines find and index your web site. Contrary to what you might think, good search engine optimization doesn’t have to cost a fortune. It starts with the basics. At TheWebSiteDoc, we include basic SEO in the design of your site. We will build a flexible framework that leaves room for your web site to grow with your business and leaves you equipped to handle the updates yourself. You won’t be dependent on a web developer for your SEO needs. We’ll get you off the ground and make your job easy going forward.

Blogs and SEO

If you’re planning to maintain your own web site, part of that maintenance will include regular updates to your blog. In any case, the idea is pretty simple. Your customers are interested to hear about timely and relevant topics that are related to your industry. Search engine spiders notice when relevant content is added frequently. The WordPress framework allows a blog to be easily integrated with a web site, using the same interface to update both. When we build your web site and blog, you will be given the basic information which will allow you to log in and update your site or blog in minutes.

Don’t know what to blog about, or don’t have time to write blog posts? Our team of professional writers can do it for you affordably and in a timely manner. We will make sure that your blog is updated weekly, or at whatever interval you specify. We will research your industry and write about topics relevant to your core audience. You can choose to be involved as much or as little as you want.

SEO – Keyword Basics

Many web sites that perform poorly on the search engines simply fail to implement the basic necessities. Have you ever seen a web site with “index” or “home” in the title bar of the browser? Have you ever seen links that read “click here?” These are clear indicators that no search engine optimization was likely ever done. We’ll make sure that all of the tags on your page, such as the title and footer tags, are keyword-rich and relevant. This is referred to as “on-site” or “on-page” SEO.

We also offer the service of “off-site” optimization, which includes placing some links strategically in other areas of the internet linking back to your web site. The strategy will vary depending on the nature of your business and your budget.

Our basic $1,495 package includes simple on-site optimization, blog setup, and putting up your first blog post. We will discuss other options with you to determine your best course of action.